Are you prepared for the competition? Do you really know what your customer needs? How effective are your processes? How can you make savings?

14th International Experts Conference on Competitor Analysis and Benchmarking
April 20 and 21, 2016


Current trends indicate that cost-cutting measures alone are not enough to allow businesses based in high-wage countries to survive in the marketplace. "Low-cost alone is not good enough!"

The key to success can be found increasingly in the intelligent identification, quantification and implementation of USPs and in developing a greater overall system competence.

At the 14th International Experts Conference on Competitor Analysis and Benchmarking you have the opportunity to learn from the market leaders, how they make their business fit for a successful future by employing integrated and customized processes -from support for their market and competitor analysis to implementing innovative ideas.

Speakers 2016

Andreas Lang
Head of Product Management and Marketing

"Competitor Monitor at the DMG MORI Group"

Jörg Steuer
Innovation Manager
"Competitive Intelligence in Global Organizational Structures"

Bernhard Grescher
Costing & Engineering Expert

"Benchmarking @ Faurecia – Overall Improvement of Products and Processes"

Hubert Hanak
Senior Engineering Manager / Global Benchmarking Manager

"Is PDM enough?"

Detlev Bökenkamp
Head of Legal and Compliance

"Product Liability and Industry 4.0"

Thomas Hannen
Method Consultant /
Project Manager

"USP or CSP? Developing Product USPs"

Torsten Beinke
Managing Director

"Developing USP's – Market and Competition Analysis as a Basis for Innovative Ideas"

Bernhard Graute
Leiter Benchmarking
Christian Hügelmeyer

"So many Ideas – what now?"

Werner Subal
Technology Process Management

"Technology Management @ MTU –
Network - Radar - Guiding Principles"

Dr. Joachim Buck
Market Intelligence Manager Digital Health Services

"Competitive Intelligence in Healthcare IT"

Jordi Queralt
Director of Marketing

"Benchmarking in the highly competitive Beer Market"

  The 2016 social program also includes a tour of the Warsteiner Brewery, one of the largest private breweries in Germany. The history of the unparalleled rise from a regional beer to an international premium brand unites the concepts of tradition and innovation that continue to stand for the companay as well as the brand.

The venue is the "Rittergut Störmede"


This short video (German) shows you how those attending our previous Benchmarking Conferences have been able to profit from the papers presented and from discussions with experts.